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| Donate - at The click Of a mouse Business Line, 11th Nov'99 IRIDIUM Interactive, an Internet start-up based in India, has launched a Web site that allows anyone interested in donating food to the cyclone-ravaged prople in Orissa to do so without in fact paying. All a 'donor' has to do is visit the www.causeanaffect.org and click a button and support is then channeled to the Orissa Chief Minister's Relief Fund. According to Mr. Sriram Bharatam, co-founder of Iridium Interactive, when you log on to the site, the first thing you see is a map of India with the Orissa area blinking. Pictures and statistics about those affected are updated daily. And when one clicks on a button located below the map, a donation is made to the Orissa Chief Minister's Relief Fund not by the person who has clicked the button but by a corporate sponsor. The sponsors who advertisers on the site pay 50 paise each per click. This 50 paise buys food which cooked, is equal to a quarter cup. "A company that advertises on the site actually gets quite a good value for its advertising budget by feeding the starving," Mr.Bharatam felt. Excited by the social cause, a team headed by Mr.Bharatam put up this site in about 32 hours. The team believes that this is just the beginning and they would like to prove to the entire world as to how Internet can be put to use for a 'cause.' "The Web site actually facilitates channeling of the cold financial logic of online advertising to the warmer, social purposes of charity for a cause,' according to a company offical. Iridium Interactive is the Internet and e-commerce division of Iridium Technologies (India) Pvt. Ltd. The Internet division reflects an idea commune manifested by a team of futurists, business strategists, creative minds, technowizs, cyber marketeers and Web brand builders that works in harmony to deliver innovative Web and e-commerce solutions. "The concept is so far successful and, in fact, in the past two days about 20,000 have visited this site and about over 2 million donations are expected in the coming weeks." << Back |
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