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| Surf the Net and help a cyclone victim The Economic Times, 11th Nov'99 "THINK of all the time you spend clicking aimlessly around the Web. At www.causeanaffect.org, one click actually accomplishes something. It sends a serving of food to a starving person, at no cost to you. Corporate sponsors provide the food in exchange for free advertisement and links," announced Iridium Interactive, the Internet and e-Commerce division of the Hyderabad based Iridium Technologies (India) Pvt Ltd. "This is first of its kind website worldwide. It has already attracted more than a million hits," said Mr.Sriram Bharatam, Co-founder, Iridium Interactive. "If just a tiny fraction of Internet users take a few seconds each day to make a free donation, they can feed hundreds of thousands of people," he added. When one logs on to the website, the first thing that appears is the map of India with Orissa blinking. The browser would see all the pictures and statistics about the affected people of Orissa. If the button below the map is clicked, a donation is made to the Orissa Chief Minister's Cyclone Relief Fund. The donation would be collected not from the browser but from a corporate sponsor, who pays one US cent per click. One person can make one donation per day. "The companies that advertise on the site actually get good value for their advertising budget by feeding |
